4 lessons that I learned running a company which served over 1000 clients in 50 industries in 10+ countries ..and all this without -Taking external investments – Without loans – Without a Co-Founder 3rd one kept my company low in profitability for long 1. Fail fast: If you want to succeed, double the rate of failure. At any given point of time, we are running a few experiments and I’ll be honest, most fail. For me it’s win-win; if we succeed it will help business revenue, if it fails, learning from it helps the team. In my view, founders are too obsessed with success & stick to one idea only, which is a sure way of failure anyway. 2. Keep adding value: One thing which time and again proved a hit is to keep adding value to your product or service. Every time you add value & do not increase the price, your client sticking rate gets higher and churning gets lower. You can always mitigate the gap by upsell or parallel sell as your clients now know that whatever you provide is valuable. 3. Keen on lean: This I learned lately. My tech team was way more than my selling team and we always remained in comparatively less profits I tried doing the opposite & results are reflected in revenues. lesson..Increase the productivity, not team, until you are losing 20% possible revenue & check this at least for 6-8 months (seasonal effects usually get over in this period) to see the reality. 4. Build your metrics: Build your numbers for a range of possible outcomes & start chasing numbers religiously. One of my mentors said [https://lnkd.in/gig2Cb6d] sales is a numbers game, so be good with numbers if you want to be good at sales. You don’t need a big investment or a co-founder to run a successful show. As Sanjeev says, [https://lnkd.in/gKf5Q9Ji] Client money is far better than investor money. Learn to survive/thrive on that amount as long as you can (& I’ve been doing this from the inception of my companies). PS: If you a founder and learn how to scale faster, the get your copy of “Liberating Entrepreneurs” https://amzn.in/d/doBRzI2 This book contains many strategies which I found with years of failures & successes.