This helped me generate 23% of our total revenue from automation
...... and guess what?
It’s replicable.
First Let's Talk About Our Numbers:
Small Ticket
Rs. 40,000
Onwards
High Ticket
Rs. 7.5 lakhs
Acquisition Cost
Rs. 6.5k to 10k
imagine how much we spend on Acquisition?
Now, for some, these figures might seem like a hefty investment…
But bear with me – it’s a game-changer.
Part I
Acquiring a Rs 40k customer with a Rs 6-10k investment might seem like a small win,
..... but here's the magic:
We upsell services like website development, automation, and digitalization, often reaching Rs 7.5 lakhs.
Even if successful with just 20% of clients, that adds up to a significant boost in revenue.
Part II
Now, the secret sauce - automation!
We use Sendinblue and Mailchimp to send three email sequences (on autopilot) to promote our low-ticket service.
By leveraging automation tools, we hit 55% to 75% of a list before moving on to the next.
These monthly automated email campaigns consistently rake in 23% to 28% of our revenue.
While automation works its magic in the background, our team focuses on:
1
Lead Conversion
2
Upselling in tandem with the campaign
How to Copy This?
Here’s a quick rundown of what you can do:
1.Diversify Your Offers:
(Multiple offerings open up more avenues for revenue)
2. Establish a Reliable Lead Source:
(In our case, it's email marketing)
3. Low-Ticket Offers as Entry Points:
(Use them to bring customers into your fold)
4. Upselling Tools:
(Have them in your arsenal to maximize every opportunity)
5. Continuous Offer Rotation:
(Keep the offers coming to sustain momentum)
